LYFA is a zero waste online supermarket that delivers all their products in recyclable containers and boxes which they pick up with the next delivery.
When LYFA came to us they had been part of an accelerator program and were ready to take their then current brand to the next level.
We worked closely with the brand when developing the new version of them making sure to honor everything they have already accomplished and put into the brand while pointing out strategic opportunities and elements that will enable them to grow their brand and company.
We developed their logo font and worked out various elements that communicate what LYFA stands for:
zero-waste and sustainability.
Thoughts that went into the redesign of logo and the creation of further brand elements:
We wanted to create a familiar look and feel yet with a touch of modern minimalism.
Thus, we combined the classic, clean and familiar look with the addition of small details that point to the holistic approach of LYFA. To make the company’s mission and statement more visible we include a tagline which gives room to adaption and furthermore added the dot behind the brand name.
This period makes LYFA a statement in itself. – There is no other way than turning your everyday life more sustainable and future proof. Use LYFA’s services. It’s LYFA. Period. This adds a confident vibe to the otherwise light and friendly brand appearance.
Furthermore the period is in detail a circle referring to achieving a full cycle due to their recycling concept (repeat use of boxes, bottles etc).
The last core brand element are organic shapes referring to the ‘free’ (packaging free) state of products. Such shapes in different colors are used for various categories and other marketing opportunities.