How to ‘fit’ one person into one box? You clearly don’t.
When challenged with the task of updating or rebranding the identity of Christel Pixi, we were more than excited to explore all activities, services, interests she brings to day.

Being a public persona and doing a lot of different things from baking, TV shows, adventure trips, trekking and travelling to DJing and designing, Christel was challenged by people constantly asking what she does. And how can she easily explain that?

As part of the identity development we therefore depicted all corners of her universe and gave room for that by deciding on not only one font type but different fonts and colors for each category of activity/service.
Furthermore, her logo is set out to be moving, constantly being in flux and not ‘complete’ as her name is ongoing. The logo of today depicts a momentary capture of what is happening that day, leaving space for more and the question of “what happens then?”

Further brand elements bring her opportunity to write personal notes for either book signings, cookie deliveries or other personal greetings she sends out into her community.

A personal brand deserves more than just one font or one box. Honor all sides and embrace that diversity!

We created an identity that deliberately gives room for the full exploration and entire universe of what Christel Pixi stands for. Ready to explore and evolve day by day.

And we love seeing Christel put action to this with every thing she does.
Join her journey and be infected by her positive energy!