Campaign and brand activation concept + strategy
Influencer campaign + management
B2B network + lead list (activation of such)
Event production (incl. guest management, styling, location, photography)
We helped the Berlin/GERMANY based brand BettaF!sh enter Denmark with their new and innovative tuna alternative products.
We introduced and promoted the brand and products and thus opened the Danish market for BettaF!sh.
We opened a valuable business network to BettaF!sh whilst actively and personally introducing them to potential partners and clients. This happened on both an industry level, as well as on the end-consumer level.
We orchestrated an influencer campaign resulting in customers rushing into supermarkets to buy the time-limited products as well as create overall brand awareness in the food, vegan and alternatives community.
All communication and network efforts highlighted in a local launch event in Copenhagen, where community, influencers, press and chefs came together and were able to meet in person and taste the brand’s different products.
Furthermore, a culinary concept with chef Kala Sung was designed that showcased the variety of how the brand’s gastronomy product can be used.
Welcome to Denmark, BettaF!sh.